Welcome to THE housed PODCAST
Sarah Canning and Deenie Lee of The Property Marketing Strategists, and Daniel Smith of RESI Consultancy and Verabflo.Ai, discuss the latest news, views and insights in the shared living sector.
This podcast is a must for anyone working in Student Accommodation, University Accommodation, BTR, Co-Living, Operational Real Estate or Shared Living.
MEET THE HOSTS
Daniel Smith
Founder of RESI Consultancy, Co-Founder of VerbaFlo.Ai
Daniel Smith is the founder of VerbaFlo.Ai and Director of RESI Consultancy, with over a decade in residential real estate.
He works with investors, operators and developers to build, operate and scale living assets. At VerbaFlo, he leads commercial growth and partnerships, delivering AI-driven technology that unifies CRM, communications and operational intelligence. Through RESI, he provides clear, independent strategy across PBSA, BTR, Co-Living, SFH and Later Living.
Deenie Lee
Co-founder of The Property
Marketing Strategists
Deenie has over 20 years’ experience in senior marketing roles across the property and proptech sectors. With a strong focus on results, she is passionate about understanding a business’s goals and developing effective strategies that meet and exceed targets.
Deenie is passionate about brand, technology, data and people. She works closely with organisations to build high-performing teams, develop junior marketeers, and grow and establish new departments, products and services.
Sarah Canning
Co-founder of The Property
Marketing Strategists
Sarah has worked with the biggest student accommodation brands globally including GSA, The Student Housing Company and Student Roost. Her experience spans twenty years and includes proptech, estate agency, new build residential marketing, PRS and PBSA. Voted one of the Property Week Trailblazers in 2020, Top Voice in Property Marketing 2025 and Inspiring Women in Property Finalist 2025, Sarah’s knowledge of the industry and market is unrivalled which she uses to support clients with an innovative and creative approach.
STAY AHEAD OF
SECTOR TRENDS
Hear the latest on regulatory changes, investment opportunities, technological innovations, and sustainability developments shaping student accommodation, co-living, BTR, and the later-living sectors.
EXCLUSIVE DATA AND INSIGHTS
Access fresh analysis from industry reports, market research, and case studies - insights that can inform strategy, investment decisions, and marketing campaigns.
LEARN FROM OUR PROPERTY EXPERTS
Gain advice and perspectives from specialists in property marketing, operations, and real estate consultancy, including guest interviews with industry experts and leaders.
PRACTICAL MARKETING & OPERATIONAL TIPS
Get actionable guidance on tenant engagement, marketing strategies, occupancy optimisation, and managing shared living spaces effectively.
COMMUNITY & NETWORKING OPPORTUNITIES
Join a community of shared living professionals. Interact via Q&A segments, live events, and listener-led discussions whilst building connections with peers across the sector.
BRAND EXPOSURE, PARTNERSHIPS AND LIVE EVENTS
Partner with us for a season of Housed, a one-off episode or for a live recording at an industry event. Find out more about partner opportunities on our dedicated page and get in touch.
Available TO LISTEN ON:
“No punches pulled, a great mix of important topics covered, and a sprinkling of very entertaining soapbox moments. Essential listening!”
